According to Jerome Dahan, the founder of the denim brand Citizens of Humanity, denim is “an enduring symbol of the American landscape which has captured the imagination of the world”. At De Nimes we agree entirely and never argue to the fact that denim has to be part of everyones wardrobe no matter what age.
We choose to stock this one brand, Citizens of Humanity, not only because of their fantastic fit and comfort but also because we agree with the companies policy on reaching the goal of sustainability. Citizens of Humanity is constantly looking for ways to transform their production process to create more environmentally friendly and socially conscious products. They use, for example a high tech laundry system that uses air to create that bleached, outdoor and used look, rather than using bleach itself. This results in conservation of time, energy, and water and reduces chemicals and pollution. In addition, all their manufacturing is done locally in L.A and offers ethical working conditions for its employees.
And we are not the only ones loving this brand. This denim is a standard item in celebrity wardrobes such as Heidi Klum, Jessica Garner, Alessandra Ambrosio, Rita Ora, Miley Cyrus, Miranda Kerr, Cameron Diaz and Jennifer Aniston. The list is endless.
At De Nimes we stock Citizens of Humanity for both men and women. The collection is available in our shop in Rotterdam, Hillegersberg and available online.